With the continuing need for justification of spending on travel and tourism marketing, measurement of your marketing efforts has never been more critical. We can help you evaluate your advertising and marketing effectiveness and to better understand the motivations and spending profile of your current visitors. Noonmark Group offers offers the following travel and tourism research services:
- Destination Travel Studies - including a Visitor Profile, Conversion Rate and ROI on Marketing Expenditures.
- Group Travel Studies
- Meeting and Convention Studies
- Hotel and Resort Travel Studies
- Attraction Travel Studies
Our Travel and Tourism Research Division is led by Associates John Parmelee, Victoria Zinser Duley, and Todd Comen, Ph.D.
Contact us to learn more about our tourism research services.